A Bengaluru-based startup, ELVN-ELVN, is introducing a new approach to frozen desserts with its clean-label millet-based ice cream made without industrial additives, refined sugar, synthetic sweeteners, stabilisers, or emulsifiers. The company uses millets as the foundation for its vegan ice cream range, combining traditional grains with modern food innovation to create healthier alternatives.

The founders developed the products after extensive recipe trials to achieve the desired taste and texture using real food ingredients instead of artificial additives. The millet-based range is dairy-free, gluten-free, and designed to appeal to consumers seeking nutritious, minimally processed foods while maintaining the creamy texture expected from premium ice cream.

The startup plans to expand its reach through retail outlets and online delivery platforms while also creating greater awareness about clean-label foods and the potential of millets as ingredients for innovative value-added products. The venture reflects the growing demand for millet-based foods in India's health-conscious consumer market.