India’s millet-based packaged-food segment is continuing to diversify as nutrition brand Phab introduces a Lemon Pie Millet Wafer, combining millets with the expanding protein-snacking category.
The newly launched wafer provides 10 grams of protein and 153 calories per bar, according to Phab and Roastbrief. The company also positions the product as being made without maida. Phab’s official website identifies the Lemon Pie variant as its newest product launch.
The flavour represents an unusual direction within the protein-snack category. Instead of relying on familiar chocolate, nut or coffee profiles, Phab has developed a citrus-inspired wafer intended to recreate the sweet and tart characteristics associated with lemon pie. The launch accompanies the brand’s “Bring Back Summer” campaign.
Developing the flavour required formulation work because lemon's tartness had to be balanced against the creamy profile expected from a pie-inspired product. According to the company, its research and development team worked for months on achieving this balance while avoiding excess sugar and artificial souring agents.
The millet component is particularly relevant to the growing diversification of millet foods. Phab’s official product information says its protein millet wafers use pearl millet (bajra) alongside pea protein. The company already offers millet wafers in other flavours, making Lemon Pie an extension of an existing millet-based product format rather than its first entry into the segment.
The launch is also accompanied by refreshed packaging designed to display nutritional information more prominently. Protein and calorie information is highlighted on the front, while a more detailed macronutrient breakdown appears on the back.
From a millet-industry perspective, the development illustrates how pearl millet is moving beyond conventional flour, porridge and traditional foods into contemporary convenience categories.
Combining millet with protein-focused formulations, portable formats and unconventional flavours could help expose the grain to consumers who primarily encounter millets through modern packaged foods.
However, nutritional descriptions should remain precise. The presence of millet or protein does not by itself establish that a packaged snack is universally healthier; its suitability depends on the complete nutritional composition, serving size and an individual's dietary requirements.
For Millets.News, the larger significance is therefore product innovation and dietary integration—showing how bajra can participate in evolving protein and convenience-snacking markets.